Pilipinas Kay Ganda: DOT's Re-branding of Philippine Tourism is NOT Beautiful!

A brand new website, new logo, a new slogan to replace the 8 year old Wow Philippines brand and a poorly executed website to boot...Tutubi's initial reaction to the Department of Tourism's hyped re-branding of the Philippines to attract foreign tourists to the country.



The new slogan sounds like a morning TV show while the website, with good enough pictures but lacking in information and content. The website reeks of the usual lack of brain power and "pwede na" attitude, typical government projects with funds going down the drain!

According to the DOT, the logo portrays "A cute tarsier, a marsupial endemic to the country, highlights our unique and playful character."

For your information, folks, the tarsier is a primate and not a marsupial (where kangaroos, cuddly koalas, wallabies even tasmanian devils belong)

Tutubi though is not critical of using Tagalog but perhaps another name than the "Kay Ganda" might be better like the already popular Mabuhay that precedes Wow Philippines. Foreigners don't understand Tagalog but proper marketing will compensate for it.

The content of the short-lived site also lack proper information. Tourism people, who should be knowledgeable about the Philippines, seem only to know only a little about the country. (have you met really knowledgeable people working at DOT offices? Those people are very rare, with Tutubi speaking from his own experience asking information from them. All they know are numbers of local hotels and some travel agencies to book them)

What do you expect, at the helm of the DOT, Tourism Secretary Alberto Lim, besides his clear bias against backpackers as "not spending a lot" and "leave waste" also bets his money, again, on English, and probably has not yet learned that most tourists visiting the country and checking in at hotels do not speak English at all: Chinese(mainland China, HK and Taiwan), Japanese, Koreans! (Tutubi concurs with an Inquirer.net article that the future of Philippine tourism are the Chinese!)

Suggestion to the DOT: Please nominate or create a better symbol for the Philippines. Look at Singapore's Merlion symbol, it's relatively new, circa 1960s and yet look at it now. (Manila, too, has the half-man, half-fish image on the city's coat of arms for centuries but very few people know about it)

Update:
Tutubi wanted to explore more the new site http://beautifulpilipinas.com but it seems off-line, probably down or the DOT pulled the plug for serious overhaul, suggest PNoy also overhauls the DOT itself and fill it with qualified and passionate people.